Health Insurance Blog

The Best Time to Send an Email

What’s the most important detail that is overlooked when sending emails? Timing. Statistically, emails receive higher open rates when sent at specific times – like the time of day, the day of the week, and even the time of the year!

Research shows that two time gaps that have the highest open rates: 8-10 am and 2-4 pm. It would be to your advantage to send emails an hour before these specified times in order to achieve maximum open results. However, be cognizant of sending emails to different time zones. An email that is sent at 9 am EDT from New York will be received by someone in California at 6 am PDT.

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August Link Building Webinar

In case you missed it: View our August Link Building Webinar here.

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What Does Your Email Font Say About You?

Emails serve no purpose if they’re not being opened by your prospects.

As an agent, you want to project a professional image in all of your interactions with prospects - including your emails.

Depending on your choice, you may come across as youthful, rebellious, unstable, less trustworthy or less professional, which may not be exactly what you intended. A study conducted by Wichita State University found that the choice of font can impact the impression you make on your email readers.

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Subject Lines Made Simple-Directly Impact Email Open Rates

Emails serve no purpose if they’re not being opened by your prospects.

The biggest challenge faced by marketers today is getting their audience to open emails. The subject line of an email only has a second to capture your reader’s attention and entice them to open the message. A strong, compelling subject line often makes the difference between a successful email or one that ends up going unread.

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It's Time to Get Social with Your Brand

Find out everything you need to know about taking advantage of social media for your brand.

Why should you be using social media? Which platform is right for your brand? Did you know social media helps SEO? Learn all this, what not to do on social media, and more in this free video webinar exclusively from Norvax.

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How to Write a Successful Email

Are your emails not getting the response you were looking for?

Millions of business professionals struggle with crafting proficient, noteworthy business emails that not only educate their clients and prospects, but also prompt them to take some sort of action – so that’s where we come in!

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