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Ask The Expert: "Is It Okay To Buy An Email List To Kick-Start My Online Marketing Campaign?"
Q: I received an ad offering me thousands of prospect emails for less than a few pennies per name. Is it okay to buy an email list to kick-start my online marketing campaign?
A: Unless you can confirm that the people on that database gave their permission to receive your solicitation, the answer is a loud and clear NO! You risk permanently harming your online marketing program if you cross the federal CAN-SPAM Act.
More importantly, there are legal and proven methods for quickly building your database—that won't break the law or ruin your reputation.
Develop an effective Internet marketing program—without breaking the law.
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