3 Simple Steps To Generating More Leads - With Your Quote Engine!

Just like most agents today can't imagine life without cell phones, computers or the Internet, Norvax quote engine users can't imagine life without this powerful productivity tool. Who can blame them? It slashes quoting time to seconds - instead of half an hour or more.

But top producers have found a new use for their health insurance quote engine: generating more leads!

Because of its automation and self-service options, the Norvax quote engine is now helping agents generate leads as well as close them. Here's a 3-step process to have your multi-carrier quote engine pulling double duty in the new year.

1. Add Quote Engine To Your Website

Embedding your quote engine is a lot easier than you think. Your website developer just needs to add a simple hyperlink to your existing site. If necessary, you can get specific instructions from your quote engine provider.

So where should you place your quote engine link on your website? Why not right on your home page!

The quote engine link is your most powerful call to action. It gives visitors a clear direction if they're ready to take the next step. For that very same reason, you should also consider adding that link to other pages in your site.

You can also save yourself a lot of time and money by choosing a full package like the Norvax Quoter or Quoter Pro package. And if you currently don't have a website yet, this is also the fastest and most cost-effective way to get a website that projects the professional image you need.

There's no need to hire a developer or pay for a hosting service - and you can have it up and running right away. Best of all, these professionally designed websites come with a pre-embedded quote engine and allows you to add more pages.

2. Review Your Carriers

Do you have the right carriers for your target audience? One of the quote engine's biggest strength is its ability to run multi-carrier quotes in seconds. More to the point, it lets users compare plans from multiple carriers side by side.

So make sure that you include the right carriers for your target state and audience. If your website visitor is an active online health insurance shopper, they're probably going to find out who the top carriers in the state are. If you're not signed up with them, you should try to do so as soon as you can.

3. Promote Your Site

Finally, the most important step for turning your quote engine into a lead-generating machine is to promote it. With all the other producers and carriers in the online market, you need to take proactive steps to get online shoppers to your site.

But don't forget that you do have an edge. Your self-service multi-carrier quote engine is a big attraction for anyone shopping for health insurance.

No more calling or visiting various offices or websites to compare plans. No more sales-obsessed agents pressuring them to buy. It lets them shop in one convenient and secure location. And it lets them shop at their own pace. For any consumer looking for health insurance, a multi-carrier quote engine is the preferred way to shop.

With that in mind, your quote-engine-powered website will sell itself. The challenge is in getting the word out to your target audience. Here are 5 proven methods to increase the traffic of visitors - and potential clients - to your site:

• Your mailing list
  Announce your new no-pressure, user-friendly 24/7 quote engine to everyone in your mailing list. Don't ask for a sale. Just invite everyone in your database and address book, including family and friends, to check out your quote engine the next time they're in the market for health insurance.
  
  Remember to highlight the key features and benefits. If you're emailing the announcement, make sure to add a clickable hyperlink that'll take readers directly to your quote engine. And don't stop with just one announcement. I recommend sending a second announcement the following month.


• Marketing materials
  Make this a long-term effort by adding your quote engine link to your business card, email footers, brochures and every other marketing material your potential clients may see. Include a short signature line of your emails, such as "compare plans from top carriers - 24/7, no pressure, no cost!" to get people's attention. And don't forget to add it to your advertisements, commercials and phone messages.


• Press release
  Local newspapers and radio stations are still effective ways to spread the news. And your updated website is news. So prepare a short press release about your quote engine and distribute it to all the local media outlets.
  
  But don't stop with just a hard copy press release. You should also consider investing in an online press release. Using prweb.com and webwire.com will cost you money, but the Internet distribution will be worth it. In addition to spreading the word, those online press releases will land on web news pages and will contain hyperlinks to your site.


• Local business links
  Building "quality" links to your website is one of the best ways to generate long-term traffic to your site. Even if they don't directly funnel prospects to your site, they can increase your search engine page ranking and help you get more search engine shoppers.
  
  If you're serious about getting good links, start by looking for businesses in the area who complement yours and have websites. Then contact them about trading links. For example, accountants, lawyers and even real estate agents often have clients who may need health insurance. Similarly, your clients may need the services of these professionals. Quality link exchanges can be win-win arrangements.


• Online directories
  An often overlooked source for hyperlinks are online directories. Search for health insurance directories that list agents and brokers. Get your website listed with a live hyperlink. But you should AVOID paying for such directory links. Such link farms can actually hurt your page rankings.

Referrals

Your Norvax quote engine will collect lead data from users and automatically add them to your BrokerOffice lead management system. So there's no need to manually input new prospect information.

But don't let that lead go to waste. Make sure to send a welcome email to all new leads. Call them right away if they request contact.

Even if they're not ready to pull the trigger and submit an application right away, don't abandon that new prospect. Stay in touch with them with emails - and take the opportunity to ask them to refer your multi-carrier quote engine to friends and colleagues.

Over the long run, word-of-mouth referrals from satisfied prospects - even those that don't close - can keep a steady supply of new visitors coming to your site.