1 Tool Creates 2500% Increase In Health Insurance Productivity
Top producers swear by it and can't imagine life without it. It's not a wonder drug, but it has already increased lead conversions and sales volume for thousands of agents and brokers.
Quote engines have transformed how top producers are dominating the health insurance industry. They're affordable and easy to use, but most insurance producers have yet to learn how to fully unleash their potential benefits:
- Free up to 96% of your time for more sales
- Increase online lead generation
- Turn more leads into apps
This product review provides detailed tips about quote engines for both current users and agents who are still looking for a resource that can immediately boost their sales.
Free Up To 96% Of Your Time For More Sales
The most immediate impact for agents who use quote engines is the huge reduction in quoting time. But the benefits go much further:
- Serve clients better with faster quoting
- Lock in clients with immediate proposal delivery
- The time savings means more time for up to 25X more sales
The traditional way of quoting normally took at least half an hour of reviewing carrier sheets and sometimes calling RSMs. Then you had to prepare and send out a proposal.
The industry's top quote engines can generate multiple competitive plans in seconds - and you can have a proposal ready and emailed out a minute later.
As Ed Lang, of Lang & Associates Insurance Agency, commented about his health insurance quote engine, "I'm now able to generate at least 10 quotes per hour which used to take over a half a day. This not only saves time, but saves me money. Instead of paying a secretary or assistant to help handwrite quotes and make tables, it's all automatic. Also, I don't have to worry about human errors, which were frequent before."
Drew Reardon, of Innovative Benefits Consulting, provided a different angle. Before he started using a quote engine, he would spend almost an hour talking to providers and reviewing plan sheets to come up with maybe about four plans. With a quote engine, it now takes him less than a minute to produce more than 100 plans.
Increase Online Lead Generation
Although thousands of agents have already discovered how quote engines can slash their quoting and proposal time, too many of them have yet to discover how quote engines can actually generate more leads for them.
By adding a quote engine to your website, you're effectively turning your website into a 24-hour, 365-day-per-year sales assistant:
Put your website to work.
Instead of just having an Internet "presence," your website becomes a lead-generating tool. Self-service quoting.
Visitors to your site can run multiple quotes and review competing plans, in a no-pressure environment. With the right mix of educational material and service, each visitor who uses your online quote engine can potentially refer other health insurance shoppers to your site. Automated marketing.
The online quote engine will help you generate more "free" leads by obtaining basic information from each visitor who runs an online, self-service quote.
The value of "free" self-generated leads is obvious. But more important is the fact that you would be tapping into biggest source of individual health insurance shoppers.
More than half of all individual health insurance policies purchased today are influenced by the internet. By 2011, Celent Research projects that more than 90% of all health insurance plans will be purchased completely or partially through the Internet.
Turn More Leads Into Apps
Finally, many agents have begun to discover how quote engines can help to increase their closing ratios by providing better customer service and long-term continuous marketing:
More options.
Today's insurance shoppers want choices. The more plans you can offer for their consideration, the greater the opportunity to build trust. The fewer plans you offer, the greater the risk they may think you're "steering" them. Real-time quoting.
By having online quotes available at your fingertips, you can generate dozens of highly competitive plans while you're talking to your client. If you're not face-to-face, you can immediately email the proposal to them, or you can use a web-conferencing program to show it on their computer - while you're on the phone with them. -
Automated "drip marketing" emails.
A highly effective but still little known use of quote engines is in combination with an email autoresponder. An autoresponder can automatically send regular marketing and informative emails to each prospect, lead and client.
Top quote engines can seamlessly include an updated and personalized quote in each of those daily, weekly or monthly emails - without any printing or postage costs. For more information about email autoresponders, check out http://www.norvax.com/products/lead-miner.html.
Quote engines are powerful tools, but they're most effective when combined with a good library of programs and a commitment to customer service.
As Ron Bridges, president of Bridges Insurance Services, said "Potential customers will always need an agent to help them figure out what they want, evaluate the options, and implement to solutions. Computers can't make the sale and build relationships, but they can help the agent have the time to do those things."
If you already have the programs and the commitment to your clients, fully unleashing the power of quote engines should yield immediate increases in your sales volume, ROI and overall productivity.
For more information about the industry's number #1 quote engine, check out http://www.norvax.com/products/quote_engine.html.
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