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July 2009
Featured Story:
3 Ways to Get Website Reviews That Will Help You Convert More of Your Visitors and Prospects Into Submitted Applications
As the online market becomes more competitive, many agencies are focusing on their website’s ability to turn more of their visitors and leads into actual commission checks. They see visitors going to their website, but few are turning into real customers. They know there’s a clog or two somewhere in the pipeline.
You don’t need plumbers for this problem. You need a website usability review to help locate and remove those blockages.
A website review will let you know what’s preventing your website from becoming the productive marketing and sales tool it can be, by telling you…
- What important elements are missing from your website
- What design issues are getting in your prospects’ way
- Which pages and tools need to be reworked
- Where visitors are getting lost… and leaving your site
Don’t fall into the trap of thinking that you know enough about the Internet to understand how a website should be set up. Your idea of an effective website may not take into account what your potential client sees or looks for when they visit an agent website.
Here are three ways you can get your website reviewed — and get practical answers to improve your website’s usability and conversion rates.
1. Get Friends and Relatives to Give You an Honest Review
A simple way to get consumer-oriented reviews of your website is to recruit friends and relatives to go through it.
Don’t worry if they know nothing about website usability and design. That’s actually a good thing. They key thing is that they’re willing to give you a brutally honest review of your site.
Ask them to look at your website from the point of view of an insurance shopper. If possible, try to find people who are currently uninsured or aren’t covered by a group plan. These are the people who will have the most valuable insights, as they’ve probably shopped online for health insurance.
Before you go out and recruit people to review your website, however, there’s one crucial thing you need to do. You need to check your ego!
This is particularly true if you had a hand in designing your current site or have become attached to it. Don’t let your ego or attachments get in the way. That means avoiding trying to argue or explain why you think the design works.
Quite frankly, what you think isn’t important. Your volunteer reviewers will help you create a better website — if you let them give you honest feedback.
2. Hire a Website Usability Expert
Many corporations and large companies now hire “website usability” consultants to analyze their websites from a potential client’s point of view.
These consultants will go through the entire website’s architecture, as well as each individual page, to determine what works and what doesn’t. They also run a battery of tests.
With the growing need to compete online, the demand for usability experts continues to increase. Unfortunately, they can be expensive. For many agents and brokers, they may not be worth the price.
3. Get Your Website Professionally Reviewed at a Norvax University Conference
A more sensible way to get your website professionally reviewed is by attending a Norvax University conference. In addition to providing powerful presentations on advanced sales tactics and web marketing strategies, the conference also offers a two-hour workshop on what elements successful agent websites need.
Web marketing experts discuss real-life examples of insurance websites that work…and why.
They then take the time to review health insurance websites submitted by attendees. They point out the key conversion-boosting elements that are missing, as well as provide design and content tips.
The great thing about this workshop is that in addition to getting your website reviewed, you actually learn the principles behind their recommendations.
You’ll also be able to take advantage of everything the conference has to offer — at an unbelievably low price.
