Using Autoresponders To Increase ROIs with Minimal Effort and Cost

Every business looking to survive in a competitive environment needs to keep a lean but productive operation. If you're looking for a way to increase conversion ratios and ROIs, an email autoresponder may be the secret weapon you've been seeking.

This low-cost marketing automation tool does the job of a staff of sales assistants - guiding old and new leads to your app:

• Prep new leads for your sales call
• Wake up dormant leads & prospects
• Easy to set up this 24/7 low-maintenance marketing staff

Prep New Leads For Your Sales Call

As soon as a lead enters your system, your email autoresponder can send out a welcome email. In addition to letting them know to expect your call, your welcome email can lay the groundwork for your sales pitch.

This welcome email is like the warm-up act before the main feature - your call.

It should provide information about your array of products and links to more educational material on your website. The welcome email can also answer some of the questions and concerns that may put wary shoppers on the defensive:

• Choices.
  Make sure to highlight the some of the plan options you can offer them, so that they don't think you're steering them towards just one product. With the LeadMiner autoresponder, you can segment which plans you would like consumers to view. Agents find it helpful to put between 3 and 5 plans from each carrier that reflect the most common needs of their clients, ranging from low to high premium plans as well as H.S.A. options, where available.

• Premiums.
  Anticipate price shoppers by previewing the full range of prices your programs allow.

• Service.
  Don't just tell them that you're committed to serving them - show them. Shower them with links to informative resources on your website. If possible, include a brief testimonial from satisfied clients and, if available, a Better Business Bureau designation.

Most importantly, your welcome email should include a "call to action" that links your ready-to-sign-up prospects to an electronic application. You should still call the prospects who jump straight to an application, but now you can present specific details for the plans they're requesting.

After the welcome email and your initial phone call, LeadMiner will continue to send marketing emails to each lead on a weekly basis or every few days. These reminder emails will continue to guide new leads toward a buying decision - and your application.

Wake Up Dormant Leads & Prospects

If you're like most experienced producers, you probably have hundreds of seasoned or dormant leads in your database - maybe even thousands. It's a common scenario.

Producers need to focus on the newer leads and feel they don't have the time to keep calling these unsold or hard-to-close prospects. Too many producers look at seasoned leads that don't close within the first few weeks as throwaways and typically abandon these leads as acceptable losses.

Having the LeadMiner autoresponder in your toolbox means never having to say goodbye to a lead just because they don't close right away. For the price of a daily cup of coffee, LeadMiner can put that prospect into a "drip marketing" campaign.

It'll send monthly or semi-monthly emails to mine for the gold buried in your database. If you have a complementary quote engine, LeadMiner can include personalized up-to-date quotes for each recipient in your mailing list.

Many agents and brokers have reported resurrecting long-dormant leads up to a year after they first called them. LeadMiner won't convert every lead, but it will help you find and close on the prospects other agents typically abandon.

Easy To Set Up This 24/7 Low-Maintenance Marketing Staff

Perhaps the greatest advantage of LeadMiner is how easy it is to set up and use. Just choose from the sample email templates and select the schedule of personalized emails you want each lead to receive. LeadMiner then gets to work on every inputted lead.

LeadMiner automatically welcomes new leads that use your Norvax Quote Engine or enter your BrokerOffice lead management system. You can also input old leads that you want LeadMiner to resurrect. Savvy agents will often buy cheap seasoned leads from various lead providers and use LeadMiner to turn them into current buyers.

For example, you can purchase a set of 1,000 health insurance leads that are over 30 days old for less than $750. You should import them into LeadMiner using your online Quote Engine, so that you can imbed links to personalized quotes in your messages. LeadMiner can then put these seasoned leads into your "drip marketing" program.

Even if you only convert 1% of these seasoned leads the first year, that's still 10 closings - and more than enough to cover your $750 investment.

Getting Started

Easy to set up, easy to use, but possibly the best marketing assistant you'll ever have. If you're ready to see how LeadMiner can improve your conversion ratios and ROIs, call your Norvax product specialist to arrange a demo - and don't forget to take advantage of this month's special offer.