March Index

Previous Issues

March Index

Previous Issues

Every business looking to survive in a competitive environment needs to keep a lean but productive operation. If you're looking for a way to increase conversion ratios and ROIs, an email autoresponder may be the secret weapon you've been seeking.

Learn how to boost your conversion ratios and ROIs.

Drew Reardon and Innovative Benefits Consulting are blazing new trails with individual health insurance in the Southeast, using technology, a commitment to educating consumers and a belief in the future of individual policies.

Hear how technology and customer service can build new markets.

The Internet has done wonders to the health insurance industry, but it's still a work in progress. A 2005 Shop.org research study found conversion rates for all retail sites averaged only 2.5%. And Forrester Research reported in 2006 that only 1 out of every 4 online consumer was satisfied with their shopping experience.

Discover the 3 Conversion-Boosting Tips You Need To Improve Your Online Customer's Experience.

Q: It seems that green marketing is all the rage now. How can my office get on the green marketing trend?

A: My first tip is to be authentic. Green marketing is big. But there's also a backlash. Seven of every 10 Americans recently surveyed in an Ipsos Reid study felt that when a company called itself or a product "green," they were just using a marketing tactic. There are steps businesses can take to profit from the green movement, but they need to start with authenticity.

See the advice from our Marketing Expert.

Ask a question

According to a 2007 Epsilon report, 73% of respondents said they had made an online purchase as a result of receiving an email offer. But not all emails work the same way. Internet Retailer reported that 4.5% of online retailers had a double-digit conversion rate in 2007, but more than 27.9% had conversion rates under 1%. How do you get your emails in the upper range? Marketing Experiments found that emails focused on one product or service had higher conversions, while MarketingSherpa reported that having a free offer on your landing page increased conversion rates to the 6% to 11% range.

What's new?
-Aetna FL, PA, CA, DE, DC, VA, MO, and TX: 4/1/08 rates are available to quote.
-Anthem Midwest (OH, WI, IN, KY and MO): 4/1/08 rates are available to quote.
-Anthem NV: 4/1/08 rates are available to quote.
-American Community: Updated rates are available to quote.
-Coventry GA: 4/1/08 rates are available to quote.
-Kaiser GA: 4/1/08 rates are available to quote.
-Unicare TX: 4/1/08 rates are available to quote.
-Vista: 4/1/08 rates are available to quote.
-Celtic: Celtic's Quick Link Program, a new feature making it easier for your clients to apply online and get straight to the application, is now available. Please be sure to update your account with your new 6-digit ID in order to use this new feature.

Login to your BrokerOffice to see new states and plans or click here for the latest updates.