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FOR IMMEDIATE RELEASE
November 15, 2007
Contact: Joy Scott, Cheryl Renton
Scott Public Relations
818.610.0270
joy@scottpublicrelations.com
Norvax, UniCare Offer Internet Marketing Boot Camps to Help Agents Capture Sales in $100 Billion Individual Health Insurance Market
Hundreds of Agents Receive Training in Free Workshops
CHICAGO, IL-DECEMBER 10, 2007-Norvax Inc. and UniCare Life & Health recently presented advanced marketing and selling tips to hundreds of insurance agents during free "How To Close Internet Health Insurance Leads" Boot Camps, in Chicago, IL, as well as Arlington and Houston, Texas.
"Many Top agents now realize that 52 percent of individual health insurance purchases start online, and that market is rapidly growing," explained co-presenter Jeremiah Desmarais. "One in nine Americans will be shopping online for individual health insurance in the next five years, creating a $100 billion marketplace. We designed this intensive workshop to give agents and brokers the tools and skills they need to help connect to these consumers and capture a greater share of this huge prospect pool."
Desmarais is vice president of marketing for Norvax, the leading developer of online quoting software and Internet marketing tools for the insurance industry. His co-presenter was Rick Notter, manager of the Agent Performance Program for UniCare, a division of WellPoint.
"Our agents have found that selling to a consumer via the Internet is more convenient for both parties and provides a great service that most other agents are not even aware of," said Notter. "But the Internet is not a 'Field of Dreams' in that customers just appear on a Web site and sign up. That is why this type of training is crucial for any agent who plans to build an online agency. These Web-savvy consumers will depend on the agent to educate them on their policies and help to navigate the online application process."
The Boot Camp provided an overview of the current Web-influenced marketing landscape that agents now face, as well as the time-saving tools that many top agents employ to help reduce time spent on paperwork and processing and free up more time for closing sales. The presenters discussed programs to improve agent sales, including insurance Web sites, insurance leads, automated email marketing programs and consumer quote engines.
Attendees also were trained in proven phone selling skills and lead management mistakes to avoid, as well as strategies and tactics that many top agents employ to increase their closing ratios and ROIs. Case studies were presented, demonstrating how individual agents have successfully used Internet-generated leads and Web-based automated sales tools to write as many as 200 applications per month.
The two-hour seminars were first presented at the Hilton Arlington on Tuesday, November 27, and at the Marriott Houston Westchase on Wednesday, November 28, with participants coming from as far away as Louisiana and Oklahoma. A third Boot Camp was presented at the Hyatt Regency O'Hare, in Chicago, on Thursday, December 6.
For a complete list of the Boot Camps scheduled for 2008, visit Norvax at http://www.norvax.com/education/live-seminars.html.
ABOUT NORVAX
Norvax, LLC, is a leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance transact business more efficiently. From tools for building Web sites to health insurance quoting engines and e-mail autoresponders that can automatically include updated health insurance quotes, Norvax's product suite lets insurance agents increase sales, cut administrative time and reduce expenses by initiating customer contact faster and automatically maintaining around-the-clock communications with prospects. In 2005 Norvax launched Gohealthinsurance.com, the fastest growing online consumer health insurance quoting web site. Founded in 2001, Norvax was named among the top ten fastest-growing software companies in the U.S. in 2007 by Inc Magazine. Norvax is privately held and headquartered in Chicago.
ABOUT UNICARE
UniCare Life & Health Insurance Company is a national organization dedicated to delivering quality health care benefit plans and products, and working together with its customers, consultants, brokers, providers and employers. UniCare provides health benefit plans and specialty health throughout the United States. UniCare is a national operating subsidiary of WellPoint, Inc., the largest publicly traded commercial health benefits company in terms of membership in the United States. We help put our clients and their associates in control of their health care decisions and health care dollars. Offering a diversified mix of traditional health benefit plans, UniCare has developed new hybrid plans which take advantage of the best characteristics of traditional health benefit plans and consumer-driven health plans. Through dedicated sales and account management staff who listen to our clients and their associates, we strive create health care benefit solutions that evolve over time to meet the changing needs of our clients. UniCare isn't just a solution for the moment-we're a trusted partner for the long term. UniCare can be found on the Web at www.unicare.com.
Contact:
Joy Scott, Cheryl Renton
Scott Public Relations
818.610.0270
joy@scottpublicrelations.com
