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Norvax CEO Clint Jones to Discuss the Importance of Insurance Lead ROI at Feb. 10-12 ICMG Annual Conference

Panel will also review strategies for improving ROIs on insurance sales leads.

Chicago, IL Jan. 21, 2009 Norvax Inc., the health insurance industry's leading provider of sales automation and web marketing technology, announced today that its CEO, Clint Jones, will be speaking at the 26th annual meeting of the Inter-Company Marketing Group (ICMG), which will be held Feb. 10-12 in Tucson, Arizona.

Jones will be part of a panel discussing how insurance companies can maximize their investment in lead generation, titled "The Pursuit of ROI: Will it LEAD You to Rags or Riches." Jones will explain how continued business growth for insurance companies and any business that relies on sales leads is directly influenced by the ROI they are generating on their leads. He will also review some of the tools and tactics that Norvax and their clients have utilized to improve their ROI.

"Internet leads and sales automation technology are crucial ingredients for success in today's highly competitive insurance market," ."And Norvax has a proven track record for successfully integrating web based sales and marketing solutions on time and under budget. Our attendees will find incredible value in Clint Jones' insights and expertise about lead generation and maximizing lead conversions."

The session will be presented Thursday morning at 10:15 AM. Two other speakers are scheduled to share the panel with Jones: Justin Remick, national eBroker sales director for Aetna Consumer Markets, Aetna Inc.; and Sherman Rogers, CEO of Finelight. David Burke, vice-president of Commissions & Licensing for Universal American, will moderate the ICMG session.

"Top producers, insurance companies and carriers today know that tracking and increasing ROIs are crucial for long-term growth," said Jones. "Unfortunately, many insurance agents, brokers and managers are still unaware of the tools and metrics now available that can improve the ROIs they're generating from their insurance sales leads."

The 26th annual ICMG meeting will be held at the Westin La Paloma Resort, in Tucson, Arizona. The conference combines informative platform presentations with opportunities to find strategic alliance partners and develop business relationships.

For more information about ICMG and the annual meeting, visit

About ICMG

The Inter-Company Marketing Group is the premier nonprofit association to foster strategic alliances between insurance and financial services companies. Its members are marketing and business development decision-makers with insurance carriers, distributors, third-party administrators and other related companies. The ICMG annual meeting is renowned as "the best in the industry" for meeting potential alliance partners, solidifying ties with existing partners and connecting with hundreds of colleagues.

About Norvax Inc.

Founded in 2001, Chicago-based Norvax Inc. is a leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance. Norvax's health insurance technology helps consumers shop for the best available plans in their state, as well as helps agents increase productivity, cut administrative time and reduce expenses. Norvax was named among the Top-20 Fastest Growing technology companies in both 2007 and 2008 by Inc. Magazine. For more information about Norvax, visit

Contact: Jeremiah Desmarais,, 312-948-8223.

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