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Norvax Chosen to Provide WellPoint's Captive Agents Channel with Sales Automation Technology

Chicago, IL January 7, 2010 Norvax Inc, the health insurance industry's leading provider of sales automation and web marketing technology, has announced that it has been chosen to provide a suite of productivity and sales-boosting tools for WellPoint Inc. captive agents.

Captive WellPoint health insurance agents who participate in this new program will receive an exclusive package of tools designed to increase their productivity and lead conversion.

"The Norvax suite will help WellPoint's captive agents throughout their entire marketing and sales process," said Norvax CEO Clint Jones. "From online lead generation and conversion to lead nurturing and management, this powerful toolbox automates advanced sales and web marketing tasks so agents can focus on closing their hottest leads"

Participating agents will receive a professionally designed WellPoint-branded agent website, allowing agents to compete in the growing online health insurance market. The website is powered by the Norvax Insurance Quote Engine, a lead conversion and generation tool trusted by thousands of insurance agents. This package also includes the LeadMiner email autoresponder and BrokerOffice lead management system, which help top agents nurture their leads and guide more prospects to an insurance purchase decision. In addition, Norvax will also offer dedicated support and training for participants.

Only WellPoint captive health insurance agents are eligible for this exclusive program. WellPoint agents can obtain additional information about this package of Norvax tools through WellPoint Inc.

About WellPoint, Inc.

WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our communities, deliver better care to members, and provide greater value to our customers and shareholders. WellPoint is the nation's largest health benefits company, with approximately 34 million members in its affiliated health plans. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these service areas, WellPoint does business as Anthem Blue Cross, Anthem Blue Cross Blue Shield or Empire Blue Cross Blue Shield (in the New York service areas). WellPoint also serves customers throughout the country as UniCare. Additional information about WellPoint is available at

About Norvax Inc.

Since Chicago-based Norvax introduced one of the first health insurance quote engine in 2001, it has been at the forefront of developing sales automation technology for health insurance agents and brokers. It is the leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance. Its health insurance technology helps consumers shop for the best available plans in their state, as well as helps agents increase productivity, cut administrative time and reduce expenses.

Contact: Jeremiah Desmarais,, 312-948-8223.

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