Have Questions? Call Toll Free 1-866-466-7829
FOR IMMEDIATE RELEASE
Contact: Joy Scott
Scott Public Relations
818.610.0270
joy@scottpublicrelations.com
Secrets of the Online Insurance Shopper Revealed
Norvax Presentation Advises Carriers, Brokers on Capturing This Burgeoning Market
Washington, D.C. - October 21, 2008 - How to capture the online insurance market was the subject of a presentation from Norvax, the nation's leading online health insurance technology company, at the Third Annual Consumer-Driven Healthcare Summit, on October 20 in Washington D.C.
Speaker Jeremiah Desmarais, vice president of marketing for Norvax, used data from a newly published analysis of almost half a million online insurance shoppers to paint a portrait of today's customer. http://norvax.com/datareport.html. For example, the average online insurance shopper is likely to be female, a young adult, single and from the South. One out of every six shoppers fell into an "uninsurable" category for standard coverage, indicating that they would probably need assistance in finding a suitable policy.
"The shrinking market for group health insurance is one of the reasons more people need their own health care insurance," said Desmarais. "The future of the health insurance market is going to be online - as more and more individuals turn to the internet to find health coverage. It's essential for carriers and brokers to learn how to adapt to the expanding individual market by capturing and maintaining these online shoppers through technology."
While more people are shopping for health insurance on the internet, only about 5-10 percent are really confident enough to complete the purchase online and the remaining 90-plus percent want guidance. "That's where the important role of brokers and agents comes in. They are the trusted advisers to whom consumers can turn to get the advice they need to select the best plan for them," said Desmarais.
The seminar, "Winning Customers in an Online Market: How Carriers Must Adapt to a Changing Health Insurance Marketplace," included advice for health plans and agents on why and how they can capture this rapidly growing market, including:
- trends and the behavior of the online health insurance shopper;
- how online shopping is evolving;
- how agents have adapted to service this market;
- what carriers can do to participate;
- marketing tools that drive online sales.
For more information or to obtain a copy of the presentation, please contact Jeremiah Desmarais, at (312) 386-8223 or jdesmarais@norvax.com.
ABOUT NORVAX
Norvax Inc. is a leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance business more efficiently. From tools for building lead-generating Websites to health insurance quote engines and email autoresponders that automatically include updated health insurance quotes, Norvax's health insurance technology lets agents increase sales, cut administrative time and reduce expenses by initiating customer contact faster and automatically maintaining around-the-clock communications with prospects. Founded in 2001, Norvax was named among the Top 10 fastest-growing software companies in the U.S. in 2007 by Inc Magazine. Norvax is privately held and headquartered in Chicago. For more information, visit www.Norvax.com.
